Case+Study+--+The+Death+of+Newspapers

=Case Study -- the Death of Newspapers=

[|The Naked Truth? Media and Politics in the Digital Age]
Andrew Leigh, Federal member for Fraser (ACT), in a Uni of Canberra speech exploring the political changes wrought by new media. // "By international standards, the Australian media – particularly our newspapers – are not especially competitive. So competition from new outlets has come as a particular shock to incumbent players in the Australian media market...the technological changes in media have led to greater inequality in political information than ever before." // // "The internet didn’t kill newspapers (their circulation was declining by the 1980s), but the shift of advertising to the web has dealt a brutal blow to the economics of newspapers." //

// "Given the transformation that technology was already imposing on the media, the [|News of the World scandal]could hardly have come at a worse time." //

Is Print Dead?
More books might be going online, but the [|book craft movement] is reviving the art of the book as a physical work of art. The movement emphasises the physical relationship between bookbinder and reader through a traditional item: the printed book.

This is a similar path to earlier adaptations in media. As in nature, media adapts to the environment. When radio arrived, newspapers adapted to contain more in-depth analysis of news stories and more visuals. The arrival of television after WWII led radio to drop its longer 30 and 60 minute "soap operas" and play more music and news for background listening, particularly as many families were buying cars for the first time. Internet media has driven a greater use of scrolling bars, product placement and cross-promotion in TV, and so on.

At the moment the rise of smartphones pushes internet sites to make their offerings more phone-friendly, linked through apps or viewable on small screens. What will happen next?

News Limited
[|News rules out publishing split]

Newspapers -- charging for journalism
[|Method of charging for online journalism]