Case+Study+--+Red+Bull

=Case Study -- Red Bull=

Red Bull Marketing Profile
//Courtesy of Steven -- more on our favourite eye-popping stimulant drink.//
 * Details
 * [[file:The Marketing Pitch - Redbull profile.pdf|Download]]
 * 2 MB

[|Obituary -- Cheleo Yoovidhya], 1923-2012 Go to the exercise on [|Red Bull] and read about the way the company introduced, established, expanded its brand profile. Further information is at the [|company website].
 * 1) What activities are Red Bull sponsoring?
 * 2) Why does Red Bull sponsor this sort of activity?
 * 3) What is the product image that Red Bull is promoting?
 * 4) Use the Marketing Mix to detail the 4Ps of Marketing for Red Bull: product, price, promotion, place (distribution/location).
 * 5) Update the information by looking at the company website. What are Red Bull sponsoring in 2012?
 * 6) Is there a change in the kind of events being sponsored?
 * 7) What kind of person does Red Bull target as customers?
 * 8) Red Bull have recently been expanding into Europe. Look at the [|company website fo]r messages that feature European sports, culture, popular stars.
 * 9) Describe the characteristics of customers in Australia and Europe.
 * 10) Does Red Bull seem to be chasing a different kind of customer in Europe? How/why might they be doing this?
 * 11) Using what you have covered so far, suggest a new Marketing Mix (4Ps) that could be used in Red Bull's marketing.