Marketing+Mix+--+Price

=Marketing Mix -- Price=

Exercise -- what is marketing?

 * 1) Find a definition of MARKETING
 * 2) What are the 5 most important factors in dealing with customers and trying to get them to buy a product or service?

Exercise -- Price

 * 1) Imagine you have learned that tomorrow the price of Scoobymon toys will double to $10. Will this lead to more or fewer Scoobymons being sold? Why?
 * 2) How does a low price affect a customer's decision to purchase?
 * 3) At a higher price, would more or less of a product be sold?
 * 4) Is price the only consideration in a purchase? What qualities might a high price indicate? What might a low price indicate?
 * 5) List 3 goods or services where price is the only consideration? For each, explain why.
 * 6) For what goods or services is price less important? Explain why.

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